Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately
Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape Marketing
TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holding you back creates space for […]
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise written by John Jantsch read more at Duct Tape Marketing
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Overview
In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations<